• Window | Nature's Answer

    Window | Nature's Answer

  • Illustration | Floral Patterns

    Illustration | Floral Patterns

  • APSIC | Event

    APSIC | Event

    Annual medical conference held in Vietnam representing GAMA Healthcare and their range of infection prevention and control products. Photo, video credit and stand constructed in collaboration with Inevorad.
  • Website | Rainy Day

    Website | Rainy Day

    Educational website for parents and children. Children can track their savings and maintain savings goals, aiding their understanding of money. College project.
  • Packaging | Clinell Fob watch

    Packaging | Clinell Fob watch

    Watch packaging design, distributed as a promotional item for nurses. 2000 watches produced. Time: 2 weeks
  • Brand identity | Renée de Nève

    Brand identity | Renée de Nève

    Logo and brand identity for London-based photographer Renée de Nève. She wanted something fun, simple and also clean with a illustrative touch. Freelance project.
  • Report | Cisco

    Report | Cisco

    Corporate report sharing Cisco’s company highlights and their work to build stronger global communities. College project.
  • Brand Identity | Woof and Wellbeing

    Brand Identity | Woof and Wellbeing

    Mobile dog grooming service offering trustworthy, reliable pet care with a friendly holistic approach. College project.
  • Packaging : Mosaic

    Packaging : Mosaic

    Luxury hair dye packaging in unconventional hues targeted to older women and artists. College project.
  • Magazine | Kinetic

    Magazine | Kinetic

    Natural products distributor magazine 2020 showcasing Kinetic’s brands and products with beauty, lifestyle and nutrition articles.
  • Animation | Sons & Daughters

    Animation | Sons & Daughters

    Music video animation for singer-songwriter Adam Wedd. The track ‘Sons and Daughters’ was featured in his debut EP People Places and Things (2013). Created using After Effects, Final Cut Pro, Photoshop, pencil and paper.
  • Medica 2018 | Event

    Medica 2018 | Event

    Annual medical conference held in Düsseldorf Germany representing GAMA Healthcare and their range of infection prevention and control products.
  • Brochure | Pooch and Mutt

    Brochure | Pooch and Mutt

    Brochure sharing Pooch & Mutt’s ethical product range and their work to help dogs lead happy and healthy lives. 400 copies printed and distributed to pet trade shows including Interzoo, ‘the world’s biggest trade fair for pet supplies.’ Time: 5 days
  • Campaign | Avalon Organics #deeprootedbeauty

    Campaign | Avalon Organics #deeprootedbeauty

    Posters for Avalon Organics showcasing their natural botanical body care products contributing to a holistic lifestyle, wellness & sustainability. Each poster formed the basis of individual campaigns that were released with different seasonal focuses in 2020.
  • Illustration | 36 Days of Type

    Illustration | 36 Days of Type

    Lorem Ipsum

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    • lorem ipsum
    • dolor sit amet
    • lorem ipsum
    • dolor sit amet
  • Website | Horse and Pony Direct

    Website | Horse and Pony Direct

    Website for a horse feed product company with a subscription service.


Designthropology is the portfolio website of London-based Graphic Designer Sam Ma.

With over 5 years experience developing a diverse range of brands in the beauty, nutrition, pet and healthcare industries, she’s helped businesses of all shapes and sizes grow through better design, in the way their markets need to see it. This has resulted in her clients attracting more customers and new business.

Sam’s process involves research, listening to feedback and continuous editing to improve projects. She looks to offer distinct clear tones of voice to connect and engage audiences and deliver effective practical applications to her work.


App design
Identity design
Motion graphics (animation)
Email marketing
Annual reports
Art direction
Event + Exhibitions

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