SEO Blog Writing: 6 Best Tips for Titles

SEO Blog Writing: 6 Best Tips for Titles

SEO blog writing is a necessary skill to master for anyone with a website. The first thing people see in the search engines is the SEO title, even before they get on your site, therefore spending time learning SEO principles to crafting a great title for your pages...

Personal Branding: The Value of Showing Your Face

Personal Branding: The Value of Showing Your Face

When it comes to personal branding, a visual identity is to business what faces are to people. Although it was once relatively simple to create different marks for competing businesses, the advance of capitalism has challenged designers to craft distinction in highly...

Creating a Brand Strategy in a Practical, Meaningful Way

Creating a Brand Strategy in a Practical, Meaningful Way

Earlier this month I attended a workshop on creating a brand strategy delivered by Imogen, Brand Strategist & Designer of SisterBrand. She explained that the following marketing concepts are usually not taught on a small business level, but can be very beneficial...