Ecommerce Website for JĀSÖN (Greek for ‘healer’); a pioneer of natural beauty and wellness since 1959. They have established roots providing their natural, vegan beauty and body care products and are known for being a family brand.
The previous site was old-fashioned and ill-adapted to the digital era. JĀSÖN has a well established offline audience, and they were looking to increase investment in their web e-commerce and digital activities to create an online audience that converts over time.
Following the marketing team’s digital ad testing over 3 months, we discovered JĀSÖN had a large share of the yoga/vegan/holistic audience (4-5 million people in the UK), so efforts were redirected to soften the brand’s visual appeal utilising new influencer content and drawing on user generated content including faces of people using the products to encourage more human connection and social-proof with customers.
Custom Features Included:
Alongside development of JĀSÖN’s overall digital strategy to drive traffic to the website, switching to a more dynamic email platform also brought an increase in 14% revenue, aided by the improved user-experience of the refreshed website.