Ecommerce Website for JĀSÖN (Greek for ‘healer’); a pioneer of natural beauty and wellness since 1959. They have established roots providing their natural, vegan beauty and body care products and are known for being a family brand.

ecommerce website for beauty and bodycare products

The Need

The previous site was old-fashioned and ill-adapted to the digital era. JĀSÖN has a well established offline audience, and they were looking to increase investment in their web e-commerce and digital activities to create an online audience that converts over time.

jason old website homepage
jason lavender bodywash hands
jason vitamin e skin oils range
jason iphone 14 pro scaled

The Website

Following the marketing team’s digital ad testing over 3 months, we discovered JĀSÖN had a large share of the yoga/vegan/holistic audience (4-5 million people in the UK), so efforts were redirected to soften the brand’s visual appeal utilising new influencer content and drawing on user generated content including faces of people using the products to encourage more human connection and social-proof with customers.

Skaped New Website Homepage

Custom Features Included:

Concise navigation, cleaner category organisation.

New product page layout with updated gallery images giving customers more detail.

Subscribe and Save feature applied to the best selling product lines and designed custom icons.   

Improved loyalty scheme – double point incentives and birthday point bonuses. Referral scheme added.

Redesigned pop up for email sign ups and welcome email flow with customer incentives.

The Result

Alongside development of JĀSÖN’s overall digital strategy to drive traffic to the website, switching to a more dynamic email platform also brought an increase in 14% revenue, aided by the improved user-experience of the refreshed website.