Logo and Brand Design

The goal of branding is for people to get a gist of who you are before you even say hello.

It takes time to build a favourable reputation for your company. A recent survey showed that

81% of consumers said that a major consideration for brand purchase is now being able to trust the brand to do what is right*.

Building a brand isn’t easy, and it doesn’t happen immediately — so it’s definitely worth investing in.
You know it when you see it – a brand is the idea or image people have in mind when thinking of specific products, services or activities of a company, it is not just the physical features that create a brand but also the feeling that consumers develop toward the company or product. Exposure to the name, logo, message and visual identity form a combination of physical and emotional cues, leading the first impression of your offering.
The following logo and branding packages have been carefully crafted to offer you a range of options.
I understand that budgets can vary so I’ve catered to all needs, whether you’re just starting out, or you’re ready to fully immerse in.

Lite Logo Kit

Attract your dream market with a fresh, contemporary and relevant look when you need to get your brand started

the kittens band tshirt web

Whats included:

– Brand Discovery Q+A
– 3–5 Logo Concepts
– Up to 2 Revisions of Chosen Concept
– Basic Colour Palette (Black, White + 1 Colour)

What you’ll receive:

– Primary Logo
– Secondary Logo
– Logomark
– Social Media Profile Image
– Black, White and Coloured Version
– All Logo Files in PNG, PDF, EPS
- File Usage Guide
 
Perfect for: Newer business owners, start ups, smaller businesses with modest budgets, looking to keep it simple with a well-researched, beautifully-designed logo and brand colour scheme.
 
Timeline:  I often book my projects in advance, because I’m a one-lady show. Once we get started, however, the full process typically takes between 3 to 5 weeks, which depends on client response time and any additional add-ons. Before the work begins, a proposal and a detailed timeline will be sent to you.

Brand Identity Package

When you want to completely level-up your business and brand look with a more considered package, beyond a basic logo kit

renee de neve business card web 1

Whats included:

– Brand Discovery Q+A
– 3–5 Logo Concepts
– Up to 2 Revisions of Chosen Concept
– Full Colour Palette
– Font & Typography Recommendations
– Font Hierarchy
– Brand Moodboard direction
– x2 Brand Assets eg. Business Card Design
 

What you’ll receive:

– Primary Logo
– Secondary Logo
– Logomark + Logotype
– Favicon
– Social Media Profile Image
– Black, White and Coloured Versions
– All Logo Files in JPG, PNG, PDF, EPS
– File Usage Guide
– 1 Page Brand Style Guide
 
Perfect for: Small to medium sized businesses that are not quite ready for a full blown brand identity package, but need something that impresses and impacts a little more than just the bare essentials.
 

Timeline: I often book my projects in advance, because I’m a one-lady show. Once we get started, however, the full process typically takes between 4 to 6 weeks, which depends on client response time and any additional add-ons. Before the work begins, a proposal and a detailed timeline will be sent to you.

Full Brand Strategy Package

Receive full guidance, expert advice and a comprehensive brand suite when you’re ready to completely elevate and dig deeper into your brand

isabelle nunn nutrition brand logo

Whats included:

– Brand Discovery Q+A
– 3–5 Logo Concepts
– Up to 2 Revisions of Chosen Concept
– Full Colour Palette
– Font & Typography Recommendations
– Font Hierarchy
– Brand Moodboards
– x3 Brand Assets eg. Business Card Design
– Mock-ups of Branding in use
– Brand Mission and Values
– Brand Language + Keywords
– Competitor Analysis
– Demographic Research
– Brand Personality
– Social Media Visual Strategy

What you’ll receive:

– Extended Logo
– Primary Logo
– Secondary Logo
– Logomark + Logotype
– Favicon
– Social Media Profile Image
– Black, White and Coloured Versions
– All Logo Files in JPG, PNG, PDF, EPS
– File Usage Guide
– Full Comprehensive Brand Guidelines and 1 Page Brand Style Guide
 
Perfect for: Entrepreneurs 2-3+ years in their businesses that are seriously ready for their next level of growth, be it developing a new brand from scratch or a complete rebrand, bringing it up to date with your vision.
 
Timeline: I often book my projects in advance, because I’m a one-lady show. Once we get started, however, the full process typically takes between 6 to 8 weeks, which depends on client response time and any additional add-ons. Before the work begins, a proposal and a detailed timeline will be sent to you.

Brand Assets / Add-Ons

Business Card
Thank you Card
Gift Card
Logo animation
Sticker
1 Page Flyer
Label
Swing Tag
Social Media Post Template
Instagram Highlights
+ more

Like people, each brand & business is so unique and have their own personality, which may have a multitude of different graphic design requirements — get in touch to discuss your needs and I will create a bespoke package, tailored to suit.