Prepare for a Brand Photoshoot in 4 Steps

If you’re a solo entrepreneur, freelancer or business owner; with an aspect of relying on your individuality in order to differentiate in competitive industries, it may be necessary to invest in a brand photoshoot that represents you at your best, which can help capture the essence of your brand and tell the story of what it is you do, with or without words.

Once you’ve found your dream photographer and decided on a location, preparation is key in approaching your personal brand photoshoot, to help you feel calm and confident throughout the process.

Here are 4 steps on how to plan and make the most of your time and investment with your photographer.

Outline with your photographer a few paragraphs about your brand, keywords, your target audience, where you plan to use the photos, your brand colours and the direction you’re going for, so your photographer knows exactly what you want

Here is a list of headings as prompts for your brief:

Brand profile

Mission:
Values:
Primary audience:
Project objective:

Where will the photos be used (e.g. website, social media):

Aesthetics

Brand colours:
Direction:

Put together a collection of images on a moodboard (or a few of them) that stand out to you and compare what worked for others in your industry.

Google Image Search, Designspiration, Pinterest, Behance and apps such as Instagram, are great sources of inspiration.

This could be along the lines of:

• Competitor websites/ads

• Inspiration/aspirational lifestyle images

• Film examples (i.e. if you want to include film clips or make gifs for a website)

• Outfit ideas

Listing Poses and set layouts in advance leaves nothing to chance and make sure you cover all the shots you need, captured within the allocated time. Choose props that align with your brand.
For example, you might need wider shots if you’re making a website banner, presentation or portrait shots for social media.

Select a number of different outfits in your brand colours, and can be used for multiple purposes – informal t shirt, professional smart casual or an outfit you love that represents you. You may need to consider what outfits could feel relevant year-round or represent what you would wear in different seasons. As previously mentioned, collating a moodboard of Pinterest outfits that align with your brand direction can inspire what outfits you put together and the impression you want to come across to your audience. Ideally, you and your photographer will co-ordinate an even amount of session time between outfit changes.

If you need help creating a beautiful brand photography check out Natasha Jay Brand Photography.

Looking for a website designer to boost your brand? Book a free no obligation call to discuss.