SEO blog writing is a necessary skill to master for anyone with a website. The first thing people see in the search engines is the SEO title, even before they get on your site, therefore spending time learning SEO principles to crafting a great title for your pages can be highly worthwhile, to increase site visibility and ranking.
Why blog title impacts SEO
• improves SEO on your website and the user experience due to its prominent position on the page.
• has the power to lure and entice readers
• helps users and search engines understand what your page is about
• is also referred to as the <h1> heading 1 of the page
Over 50% of shoppers use Google to discover or find new brands
SEO Blog Writing: 1. Include a primary keyword
While it’s not necessary to stuff your titles with keywords, it’s ideal to include one main keyword. This primary keyword would ideally be placed near the front of the title to help search engines and users quickly work out what the page is about.
Bear in mind, your content should be mainly written for the reader capturing the meaning, purpose and usefulness of the page, not the search engines.
Include an emotive word* such as:
*it can be a positive or negative sentiment, listed examples above are the former.
Include a power word such as:
2. Ensure headline length is appropriate
Longer headlines are more effective when it comes to using competitive keywords.
14-17 word headlines bring 76.7% more social shares than shorter ones, according to a 2020 study
There isn’t a set character limit but it may be useful to stick to 60-70 characters to prevent a page title being cut off in the Search Engine Results Pages (SERPs).
3. Don’t put company name at the front
Search engines give more weight to words at the beginning of a page title. Form titles using keyword phrases then add company name last if it makes sense.
4. Prevent traffic cannibalisation
When it comes to SEO blog writing, each page title should have a specific purpose with unique keywords assigned to them. When two or more pages from the same website rank for the same keyword, they steal traffic from each other.
5. Be more specific
If a page is about air fryers, the title should include keywords entered on air fryers instead of generic phrases like “kitchen equipment”
6. Useful resources
SEO blog writing is all about trial and practice. Here are some tools for optimising a great title:
Now you’ve learned some tips on how to write better blog titles, want to know more on how to improve SEO blog writing content?
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