SEO blog writing is a necessary skill to master for anyone with a website. The first thing people see in the search engines is the SEO title, even before they get on your site, therefore spending time learning SEO principles to crafting a great title for your pages can be highly worthwhile, to increase site visibility and ranking. 

Why blog title impacts SEO

A strong blog title:

• improves SEO on your website and the user experience due to its prominent position on the page.

• has the power to lure and entice readers

• helps users and search engines understand what your page is about

• is also referred to as the <h1> heading 1 of the page

Over 50% of shoppers use Google to discover or find
new brands

SEO Blog Writing: 1. Include a primary keyword

While it’s not necessary to stuff your titles with keywords, it’s ideal to include one main keyword. This primary keyword would ideally be placed near the front of the title to help search engines and users quickly work out what the page is about.

Bear in mind, your content should be mainly written for the reader capturing the meaning, purpose and usefulness of the page, not the search engines.

Include an emotive word* such as:

beautiful
thrilling
awe-inspiring
delicious
comforting
delightful
encouraging
exhilarating
funny
joyful
lighthearted
discover
brilliant
eye-opening
dramatic
mind-blowing

*it can be a positive or negative sentiment, listed examples above are the former.

Include a power word such as:

exclusive
ultimate
shocking
new
offer
pivotal
essential
game-changer
vital
bonus
latest
special
secrets
proven
revealed
spotlight
top
compelling
popular
sensational
best
breakthrough
unprecedented
astonishing
unmissable
hot
urgent
unique
instant
limited
insider
rare
trending
featured
free
authentic
remarkable

 

SEO blog writing: power and emotive word title examples

2. Ensure headline length is appropriate

Longer headlines are more effective when it comes to using competitive keywords.

14-17 word headlines bring 76.7% more social shares than shorter ones, according to a 2020 study

Backlinko

There isn’t a set character limit but it may be useful to stick to 60-70 characters to prevent a page title being cut off in the Search Engine Results Pages (SERPs).

3. Don’t put company name at the front

Search engines give more weight to words at the beginning of a page title. Form titles using keyword phrases then add company name last if it makes sense.

4. Prevent traffic cannibalisation

When it comes to SEO blog writing, each page title should have a specific purpose with unique keywords assigned to them. When two or more pages from the same website rank for the same keyword, they steal traffic from each other.

5. Be more specific

If a page is about air fryers, the title should include keywords entered on air fryers instead of generic phrases like “kitchen equipment”

6. Useful resources

SEO blog writing is all about trial and practice. Here are some tools for optimising a great title:

Blog Title Generator: Free Tool for AI-Powered SEO Blog Title Ideas  

Headline analyser tools
CoSchedule (free and premium versions)
Advanced Marketing Institute (free)

Now you’ve learned some tips on how
to write better blog titles, want to know more on how to improve SEO blog writing content?

Download the FREE guide

Essential SEO Techniques to Elevate Your Blog Writing

CLICK HERE FOR ACCESS

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