SEO Case Study: Live Illustrator

Vicky Hughes, a talented live illustrator based in Leeds, sought to improve her online visibility and attract more high-intent local enquiries. To support this goal, we developed a tailored SEO strategy focused on her core services and local search performance.
This work led to measurable gains in traffic and lead quality, helping Vicky connect with more ideal clients while preserving the unique tone of voice of her brand.

Vicky Hughes Live Illustrator Website Thumbnail

project objectives

1

Increase Local Organic Visibility

Improve the client’s presence in local search results for Leeds-based queries related to live illustration services.

2

Drive High-Intent Website Traffic

Attract more users actively searching for event and live illustration services through targeted keyword optimisation.

3

Enhance On-Site Engagement

Refine the website structure and content to better showcase the client’s portfolio, encourage enquiries, and reduce bounce rates.

4

Maintain Brand Consistency

Ensure all SEO and content improvements align with the client’s distinctive tone and creative identity.

Real Results from the First 90 Days

Organic UK Sessions

+86.6%

increase in Q2 2025 compared to the same period year-over-year.

average position

4.2

In Q2 2025, we secured Page 1 rankings in the UK for 16 high-intent, business-relevant keywords, achieving an average position of 4.2 - laying a strong foundation for sustained visibility, traffic growth, and conversions.

New keyword rankings

+82

In Q2, we secured top 100 rankings for 82 new niche-relevant keywords, up from Q1 -significantly boosting targeted visibility and laying the groundwork for increased organic traffic and conversions in the UK market.

organic leads

+25%

Growth from Q1 to Q2 2025, Generated through enhanced visibility and optimised search performance.

Organic uk clicks

+25%

From the start of the SEO, campaign in Q2 2025 compared to same period year over year.

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“Sam gave me a really detailed and thorough SEO report on my website and implemented loads of useful changes – I’ve seen a spike in enquiries since then – thank you!“

 – Vicky Hughes Illustration

The numbers speak for themselves

landing page visits

+65%

On a key service page in Q1 2025 compared to the preceding period.

clickthrough rate

160%+

Increase in CTR on click-generating UK keywords
 Average clickthrough rate rose from ~4% in Q1 to ~11% in Q2 among UK keywords that received clicks - showing major improvements in visibility, relevance, and user engagement driven by targeted SEO optimisation.

Local organic traffic

+133%

In Q2 2025 compared to Q1, driven by higher engagement from users in the client’s core service area of Leeds.

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