What is the future of using AI with SEO?

With the rise of Generative AI, businesses are going to compete to get their websites ranked using AI with SEO to get products and services both recommended by Generative AI answers and in the regular organic results. (1)

Generative AI is use of AI to create new content such as text, images, code, and more from simple natural language prompts.

It’s a new wave of interactive experience transforming how we interact with information, brands and one another. (2)

Not necessarily, generative AI can be a tool that compliments SEO, revolutionising content creation and optimisation. SEO remains at the core of digital visibility, guiding content creation that resonates with human readers yet also aligns with search engines and their complex algorithms. (3)

• Chat GPT
• Perplexity
• Google Gemini


These are trained on different data and provide different outputs with different search capabilities. Chat GPT is trained mostly on Microsoft Bing, while Gemini is trained on Google Search data and powers Google AI overviews.

Though ChatGPT has 1-4% of searches (and is growing rapidly), Our main focus is predominantly on optimising for Google as the biggest driver of traffic, with 83% searches. (4)

Whether you embrace it or not, generative AI is here to change SEO forever.

Generative AI focuses on branded search which is more difficult in tracking and understanding user journey. We can work on influencing Google’s recommendations in generative AI, but currently there’s no way to know how many times it made a particular recommendation, and where organic search could see a loss of visibility. However, a holistic view bringing together a branded search and organic clicks strategy is likely to pay off. (1)

As Google remains the mainstay of search traffic, to have a chance of appearing in Google AI overviews, your website needs to be already ranking well in organic search results, therefore following SEO best practices is still required as a foundation to then further optimise for AI overviews and other generative AI engines.

A tailored SEO strategy boosts your visibility, drives qualified traffic, builds credibility, and helps you outpace competitors—all while improving user experience and conversion rates.

Take the first step with our custom SEO packages, designed to enhance your site’s visibility and performance. Let’s work together to create a website that attracts, engages, and converts.

1. Google’s AI Overviews Will Change SEO Forever, Exposure Ninja
2. Generate text, images, code, and more with Google Cloud AI, Google Cloud
3. What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term?, Foundation Marketing
4. How to appear in Generative AI Searches, Moz Webinars, The Practical Marketer, Charlie Marchant, Exposure Ninja