Charity Website Redesign: Raising Youth

Raising Youth is a charity that supports children, young people and families in Medway by delivering safe, inclusive, and tailored community services. 

charity Mission

To foster positive outcomes for children and young people, particularly those from disadvantaged backgrounds.

The Need

They required an exceptional charity website redesign to improve user experience, enhance engagement, and attract funding partners.

Additionally, they wanted to showcase their impactful youth services in Medway to make them more accessible and visible to the community.

The Challenge: Charity Website Redesign

Raising Youth had an outdated website that did not align with their branding or the quality of services they provide.

The previous website was not mobile-optimised, had broken links, and failed to present a professional image, which may have hindered their chances of securing grants. It also lacked the functionality to highlight their unique programs, and did not feature an integrated online donation system.

With so many charities competing for attention, a professional and functional website was crucial to stand out, improve funding opportunities, and ensure their youth services in Medway were easy to find for service users, partners, and stakeholders.

They needed a website redesign that was clean, user-friendly, and aligned with their mission and branding.

Client requirements included:

• Consistent branding across all pages.
• Integration of a responsive website design that worked across all devices.
• A simple system to book training courses and access information on services offered.
• Highlighting the International Youth Programme and their residential trips to The Gambia.
• A prominent Donate button and an easy-to-use fundraising system.
• Candid and authentic images showcasing their diverse community.

The Solution: Responsive Charity Website Redesign

As an experienced Wix website designer, I took on the challenge of developing a custom solution that addressed the needs of Raising Youth.

The focus was on creating a responsive website design that offered a seamless user experience across desktops, tablets, and mobile devices, allowing users to easily engage with the charity’s mission and services.

Key Features Implemented:

• Responsive Website Design:
To cater to all users, I built a fully mobile-optimised web design that ensures a smooth and fast experience on all devices. The website automatically adjusts to different screen sizes, providing accessibility to users whether they’re browsing on a phone or a large desktop monitor.  

• Streamlined Navigation:
The user experience was at the forefront of the redesign. I simplified the site structure to minimise clicks and make it easier for users to find critical information, such as services, training programs, and ways to donate. This also improves accessibility for individuals looking to engage with the charity’s youth services in Medway.

•  International Youth Programme Feature:
A dedicated page was created for the International Youth Programme, highlighting their trips to The Gambia.

  This page includes bespoke infographics, images, and easy-to-read text, allowing potential participants and funders to quickly grasp the programme’s impact and how they can get involved.

• Donation System Integration:
The charity’s previous website lacked a streamlined way to donate. I integrated a Donate button prominently on the homepage and in the header of every page, making it simple for supporters to contribute.

   

• Team and Trustee Profiles:
The new site includes a vibrant team page featuring images of staff and trustees, replacing the previous text-heavy format. This humanises the charity and builds trust with visitors, showcasing the dedicated people behind Raising Youth.

• Streamlined First aid Training Course information pages: Implemented a consistent layout for training courses and installed a flexible checkout  plugin for the website administrator to add and modify upcoming training dates as and when courses arise with checkout automatically disabled when no live dates available to book.  

• Connecting the site to Google Analytics and Search Console allows Raising Youth to track traffic and make data-driven improvements over time.

The Result: A Powerful Charity Website Redesign

The result is an exceptional website that reflects Raising Youth’s mission, offers a mobile-optimised web design, and simplifies access to their services.

By emphasising the youth services in Medway, the charity can now engage more effectively with their local community, service users, funders, and partners.

The new website is a vital tool in their outreach and funding efforts, ensuring that they stand out in a competitive charity landscape.

Conclusion: Hire a Website Designer for Your Charity Website Redesign

I helped Raising Youth achieve a professional, user-friendly, and mobile-optimised online presence that aligns with their mission of community support and enhances their fundraising efforts.

The website now effectively communicates their impact and provides an easy path for donations.

If you’re looking for a Wix website designer to transform your organisation’s web presence, let’s work together to bring your vision to life.

Tools

CMS: Wix
Software: Figma, Illustrator, Photoshop