Dental Practice Web Design

Feel Good Dental is a multi-award winning private dental practice located in South London in the UK, offering affordable general and cosmetic dentistry treatments focused on preventative dentistry and improving smiles.

“Working with Sam @designthropology on our new website has been an absolute dream!

She was so attentive and listening to our ideas and did a great job in taking them much further, beyond our own limits to imagination.

She is super responsive too and is very open to feedback – something I found is not universal in the world of creatives. The website has had loads of compliments and my favourite part is the personalised, hand-drawn icons that Sam has created. 

Sam is like a secret weapon in our business and I can’t overstate the good fortune we’ve had in meeting and working with her.”

 – Niz, Principal Dentist & Co-Founder of Feel Good Dental

Brand Mission

Feel Good Dental strives to provide exemplary dental care in a warm, welcoming, and modern environment. Creating personalised experiences to address patients unique needs and build genuine relationships helping them to achieve optimal oral health. They aim for patients’ perceptions of dental care to be transformed, as well as want their patients to embrace wellness and a positive lifestyle experience over just an ordinary visit to the dentist. 

The Need

They required an exceptional dental practice web design to align with their brand guidelines, improve user experience, and attract new patient sign ups. 

They also wanted the site to reflect their vibe for their target audience – primarily millennials and families. Cutting edge technology and continually training staff to adopt the latest dental best practices. They want to position themselves as affordable, accessible, yet attract more higher-end clientele in more prosperous nearby areas. 

Additionally, they wanted to showcase their success stories and results through implementing an interactive smile gallery and introduce new service pages. 

Merging our team for a unified approach

By combining Feel Good Dental’s deep industry knowledge with my strategic and creative work, we were able to collaborate on building a website that not only reflected their brand values but also delivered meaningful, tailored experiences that resonate with their diverse local audiences.

Project Phases

Phase 1: Discovery & Strategy

A deep discovery and strategy phase to learn about business, brand, and goals and develop a strategic blueprint for a new patient-focused dental site design.

Phase 2: Strategic Design Direction

Evaluate their existing site map and design a new, elevated visual direction for their website.

Phase 3: UX & UI DESIGN

User experience design, wireframes, component and template design, technical specs.

Phase 4: Development

Website design, front- and backend development, technical architecture, testing and QA with the Feel Good Dental Team.

The Challenge: Dental Practice Web Design

Feel Good Dental had an outdated dental web design that did not align with their branding or the quality of services they provide.

They had new bespoke photography available to replace their previous site, which contained mostly generic stock images and lacked personality. 

The previous website had a clunky navigation and footer, no links to social media, a lack of call to action, unnecessary repeated information and unusual button hover effects as well as illegible text with poor colour contrast.

It had broken links, and failed to present a professional image, which may have hindered their chances of securing patients. It also lacked the impact to convert and highlight their uniqueness and differences setting them apart from competitors.

With so many dental practices in surrounding areas competing for attention, a professional, trendy and functional website was crucial to stand out, improving user experience, and ensuring their services are easy to find for new patients, visitors, and stakeholders.

They needed a website redesign that was clean, quirky yet professional, minimal, and aligned with their mission and branding.

Client requirements included:

• Consistent branding across all pages.
• Responsive website design that worked across all devices.
• New pages including a Smile Gallery and Aesthetics page.
• Refresh of their booking pages linked to their CRM for lead collection.
• Highlight their flexible payment options.
• Remove excess pages so customers only access the most key information instead of wasting time on non-converting pages.
• Highlight their multi-award winning status and award logos prominently near the top of the home page.
• Highlighting their free consultations and general dentistry services – which lead to long-term patients. 
• Prominent call to actions 
• Candid and authentic images showcasing their team and community.
• Highlight social proof and results with relevant testimonials and case studies on service pages.
• Add a clickable table of contents at top of pages so users can jump to sections of information they’re looking for quickly.

The Solution: Responsive Dental Practice Website Redesign

As an experienced Webflow website designer, I took on the challenge of developing a custom solution that addressed the needs of Feel Good Dental

Interactive features were added including before and after sliders to showcase treatment results.

Key Features Implemented:

• Responsive Website Design:
To cater to all users, I built a fully mobile-optimised web design that ensures a smooth and fast experience on all devices. The website automatically adjusts to different screen sizes, providing accessibility to users whether they’re browsing on a phone or a large desktop monitor.  

• Streamlined Navigation:
The user experience was at the forefront of the redesign. I simplified the site structure to minimise clicks and make it easier for users to find critical information. I coded in a unique wavy element to the header to reflect the wavy interior design features observed as soon as you enter the practice. 

• Mobile icon Integration:
On the mobile version of the site I added a mobile icon to the header navigation so users can easily call the practice as soon as they land on any page of the website.
• Team Profiles:
The new site includes a vibrant team page featuring images of staff and a bit about their personal interests outside of dentistry. This humanises the brand and builds trust with visitors, showcasing the renowned dental experts behind Feel Good Dental.
• Dynamic sections – using the Webflow CMS collections feature I implemented pricing tables, updating prices in the backend in one place, to then automatically update across multiple pages on the site with the same product or service to maintain consistency:

The site’s custom modular system makes it easy to assemble pages for many different content types.

The Result: An innovative dental practice Web Redesign

The result is an exceptional website that reflects Feel Good Dental’s mission, offers a mobile-optimised web design, and simplifies access to their services.

The new website is a vital marketing tool in future proofing their brand, their community outreach and patient-focused approach, aligning with their other brand touch-points such as social media and their in practice experience ensuring that they stand out in a competitive landscape.

Conclusion: Hire a Dental Practice Web Designer for Your Dental Website Redesign

I helped Feel Good Dental achieve a professional, user-friendly, and mobile-optimised online presence that aligns with their mission of exemplary dental care and building geniune relationships tailored to every patient’s unique needs, helping them to achieve their optimal smile. 

The website now effectively communicates their reputation as an award winning practice, transparent pricing and easy access to their booking pages.

If you’re looking for a Webflow website designer to transform your organisation’s web presence, let’s work together to bring your vision to life.

Tools

CMS: Webflow
Software: Figma, Illustrator, Photoshop