Be Free Campaign
Be Free Campaign are an innovative mental health charity aimed at giving people the tools to take care of their mental health.
from shantanu:
“Absolutely love the new website and it feels so much like us. I love the homepage and animations, they make all the difference! The Knowledge hub pages are so cool, the award pages are absolutely amazing! You’ve transformed what was an outdated, difficult to navigate and slow website, into something that is really exciting, reflective of our brand and really well designed.
Thank you for putting so much time, effort and heart into this!
” – Shantanu Kundu, Founder & CEO of Be Free Campaign
The Need
They need a new prettier, modern, trendy, engaging, fun website design aligned with their refreshed brand guidelines.
Target Demographics
• Main target audience: young people 11-25
Other demographics:
• Inclusive to all: teachers, parents, children, communities, grandparent wanting to learn more about mental health, or a business wanting their team to be better equipped
• Mental health practitioners
• Donators, funders
Client Requirements
• They were open to ideas on the organisation, structure and format of the website, including new sections for awards, press articles and more
• Templates needs to be easy and straightforward for any user with access to edit and update
• They want to increase their awareness and site traffic to more young people
• Implement a Knowledge hub where young people can access resources and tools to help themselves and guidance helping others with their mental health
The Problem
Site was not as user friendly, accessible or professional as it could be, different image styles on different pages and confusing to navigate.
• Not optimised for SEO or mobile-friendly.
• There is a lot of different activities, formats and resources that seem overwhelming and need simplifying so users can quickly find the information they are interested in.
• There are little to no interactive elements to guide or excite the user.
• A little plain and boring for its target audience.
Mental Health Charity Website
Addressing the client requirements, I implemented the following solutions:
• A new ‘Where to get help’ page where young people can find external resources from other organisations in an emergency or non-emergency
• A new Press page with recent, historic news and videos
• Optimised mobile version
Because the website has a complex set of initiatives and audiences, I tested dozens of user pathways to reduce clickthroughs and simplify user experience compared to the previous site.
The client had previously used a distinct sub identity on their printed collateral and adverts for their biannual awards ceremony, so I re-created this identity for the awards section on the website inline with this ongoing initiative.
The Result
The site was launched early May 2024. With the combined efforts of several content contributors, a brand designer, CEO, Be Free Campaign have a site that:
• Looks professional aligned with their new brand guidelines and bespoke illustrations
• Conveys modern maximal branding style and highly legible typography aimed towards young people
• Loads fast with simple navigation, enabling young people to access information they need
• Sections include a knowledge hub, workshops and courses, mental health resources, volunteer and donate page
• With the site just launched at the time of writing; as a result of the team’s efforts we hope to see engagement increase quickly as site awareness grows
Credits
CEO: Shantanu Kundu
Brand Designer: Alina Popa
Web Designer: Sam Ma
Tools
CMS: Wix Classic
Software: Figma, Illustrator, Photoshop, VS Code