If your website isn’t accessible, you’re missing out – on both impact and audience. Here’s 3 vital reasons having a website without accessibility measures can significantly impact visits and conversions:
1. Excludes a Segment of Your Audience
Over 1 billion people worldwide live with some form of disability. This can lead to missed opportunities to engage; limiting your audience and, in turn, your potential customers.
2. SEO Visibility
Accessibility improves site structure, helping with SEO.
3. Decreased Brand Loyalty
Accessibility fosters inclusivity and trust. A lack of accessibility can alienate users, leading them to switch to competitors who prioritise inclusive digital experiences.
Why Accessibility Matters
When your website accommodates the needs of all users, including those with disabilities, you not only align with global standards but also unlock new opportunities for engagement and growth, increasing your marketing funnel of possible visitors. Accessibility is about enhancing user experience, boosting conversions, and fostering brand loyalty.
Further Reading on Accessibility
How to make videos accessible with closed captioning
Creating closed captions for your video and audio content that’s displayed on your website is not only beneficial for users with hearing impairments and those in sound-sensitive environments but also beneficial for SEO, so that the search engines can crawl and index...
Why closed captions are essential for website videos
Much of our communication, entertainment and news are consumed digitally. On average we spend 6 hours 48 minutes a week watching online videos. When auditing your website for accessibility, videos that provide captions can improve the experience for users: With...
How to Make a Website Accessible
This article gives practical tips on how to make your website accessible, highlights the benefits of website accessibility from a private or small business perspective and further considerations when it comes to accessibility best practices. Implementing digital...
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Website Accessibility - A Practical Guide for Everyone
Starter Guide to Website Accessibility from understanding WCAG standards to simple practical tips to improve your website right away, for more inclusive digital experiences.